This Christmas, 13 items will be placed under the festive season price control scheme from Friday to Dec 27.
Domestic Trade, Cooperatives and Consumerism Minister Datuk Seri Ismail Sabri Yaakob said the items included live chicken, standard chicken, super chicken, imported turkey, tomatoes and capsicums.
Grade A, B and C chicken eggs, imported bone-in mutton, and imported bone-in mutton leg also made the list.
Ismail said the ministry had determined the maximum price based on numerous information such as the nationwide price monitoring from January to December, feedback from various government agencies including the Department of Veterinary Services and from discussions with suppliers.
“This year, the maximum price for the 13 price controlled items was set for 146 areas in the country. It is compulsory for all traders to sell these items according to the determined ceiling price,” he told a press conference at Parliament lobby yesterday.
“However, we encourage traders to sell the 13 items at a much cheaper rate. They must put a pink price tag on these items to differentiate them from others.”
Ismail said any traders who failed to adhere to the regulations under the scheme could be taken to task under the Price Control and Anti-Profiteering Act 2011.
“For selling these pricecontrolled items at a higher price, they can be fined up to RM100,000 or jailed up to three years, or both, or face a compound of up to RM50,000,” he said.
“For those who fail to display the pink tag, they can be fined up to RM10,000 or face a RM5,000 maximum compound.”
He also urged consumers to do their part by reporting errant traders to the ministry.
