To work with Li (short for Life Inspired) channel is a dream come true for Indonesian Hannah Al Rashid.
“I hope that people will recognise Indonesia more as a lifestyle heaven and a place people identify with good food, good lifestyle and good entertainment,” said Hannah, 25, at a chic event held at a hotel here to unveil the channel's new faces in conjunction with its first anniversary in Malaysia.
Besides Hannah, the others revealed were Jason Godfrey from Hong Kong, Angelique Teo from Singapore and David Yee from Malaysia, each to promote events and trends in their respective countries.
Li (on Astro B.yond Ch 706) Asia's first HD lifestyle TV channel features five pillars of living food, home, wellness, travel and style.
The four new faces will host Li's two-minute vignettes called the “Link”, which provides exclusive insight about trends across the Asian continent.
Li TV Asia general manager Anne Chan said the aim was to provide a more diversified range of lifestyle programmes.
She said: “The unique personalities of our lifestyle ambassadors will offer viewers the best of Asian lifestyles.
“As Asians are getting more sophisticated, it is important to cover events happening in the region.
“These four hosts will bring the best of Asian living to viewers with discerning needs.”
Also present were Star Publications (M) Bhd executive deputy chairman Datuk Vincent Lee, group managing director and chief executive officer Ho Kay Tat, Astro chief operating officer Henry Tan and Astro VP content management group Agnes Rozario.
Star Publications acquired a 51% stake in LI TV Holdings Ltd in July.
“Li has a group of talented people and I am confident that they will make the channel a recognised brand. The Star's investment in Li is to add more media platforms into the group's portfolio,” Lee said.
Li is available over 12 pay-TV platforms in Malaysia, Singapore, Hong Kong, Indonesia and Taiwan with viewership of three million.
